Hertz Car Rental put German singer Herbert Grönemeyer on the road. The world’s largest car
rental company was the “Official Carrier“ for Herbert Grönemeyer’s 2002/2003 tour. The trucks
accompanied Germany’s most successful rock musician throughout his “Best of Yesterday”-Tour
with 27 performances in 20 cities in Germany, Austria, France, the Netherlands and Switzerland.
Grönemeyer broke his own record with the first single “Mensch” taken from his new album.
The trucks were designed in vivid yellow with the logo from his album. They attracted a lot of
attention all over Europe.